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Social Media & Advertising

Saporiti Consulting  »  Social Media & Advertising

SOCIAL MEDIA & ADVERTISING

Product’s presentation will define its market launch: it’s essential to know laws limits in order to communicate product’s features to the final user suitably, avoiding misleading advertising. Presenting a product to the final user includes phrasing use, names, brands, images and signs in the labeling material; nevertheless, communications takes place also through printed material (newspapers, periodical magazines, flyers, brochures), radio advertising, television advertising, internet advertising (corporate sites, banners),material used in the stores (flyers, posters) and advertising messages which can directly or indirectly reach the final user.

With the establishment of social media, like Facebook, Twitter, YouTube and Instagram, it’s more and more common to see companies and influencers involved passing advertising messages directly or indirectly.

SAPORITI CONSULTING supports companies defining right product’s claims and proper advertising messages through the following offer:

COSMETIC PRODUCTS
  • evaluation and definition of cosmetic claims
  • verification of compliance to regulatory requirements, truthfulness, probative support, honesty and correctness for allegations in the cosmetic field
  • free-from claims evaluation
  • setting end-consumer communication materials
  • evaluation and definition of advertising material on traditional media
  • evaluation and definition of advertising post on social media and influencer marketing
FOOD AND FOOD SUPPLEMENTS
  • evaluation and definition of product claims
  • setting end-consumer and medical-class communication materials
  • evaluation and definition of advertising material on traditional media
  • evaluation and definition of advertising post on social media and influencer marketing
MEDICAL DEVICES
  • evaluation and definition of product claims
  • ministerial authorizations request for medical device advertising
  • setting end-consumer and medical-class communication materials
  • evaluation and definition of advertising material on traditional media
  • authorized social media evaluation
  • evaluation and definition of advertising post on social media and influencer marketing
VETERINARY USE PRODUCT
  • evaluation and definition of product claims
  • setting end-consumer and medical-class communication materials
  • evaluation and definition of advertising material on traditional media
  • evaluation and definition of advertising post on social media and influencer marketing